You have to get across the five Ws and the H. Who, what, when, where, why, and how. Then think about the points below if important. What's the real reports? Why this is worthy of a newswire. The people, products, items, dates and other stuff related with the newswire. The purpose behind the news. Your company - the source of this story. Now from the points gathered, attempt to construct paragraphs and assemble them sequentially : The strapline - the outline or arrival of the news event or accomplishments of the company. The length of a press release shouldn't be any more than 3 pages. If you're sending a hard-copy, text should be double-spaced. The more hot you make the publicity release copy, the better the likelihood of it being selected by a correspondent for reporting. Discover what "interesting" means to a stipulated market and use it to catch the editor or journalist.